
In each broadcast, a host will interact with their viewers through online chat rooms. Eating and cooking shows are becoming effective programs for broadcasting companies as production costs are lower than reality entertainment programs. This form of programming emphasizes the attractiveness of the person who prepares the food.
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First introduced on the real-time internet TV service AfreecaTV in 2009, it now has become a trend in cable channels as well as terrestrial broadcasting. However, a new food culture has emerged in Korea characterized by internet eating culture (mukbang). Korea has traditionally had a food culture based on healthy eating practices and strict etiquette. In 2020 the word was shortlisted for the word of the year competition organized by Collins dictionaries.

It would thus be morphologically comparable to eat cast, if that word were to exist in English. The word mukbang ( 먹방 meokbang) is a portmanteau of the Korean words for "eating" ( 먹는 meongneun) and "broadcast" ( 방송 bangsong).

Ī mukbang is usually prerecorded or streamed live through a webcast on streaming platforms such as AfreecaTV, YouTube, TikTok, and Twitch. The purpose of mukbang is also sometimes educational, introducing viewers to regional specialities or gourmet spots. Varieties of foods ranging from pizza to noodles are consumed in front of a camera. It became popular in South Korea in 2010, and has since become a major spreader of Hallyu, along with K-Beauty, K-pop, and Korean drama, earning its status as a global trend. A mukbang or meokbang ( Korean: 먹방, pronounced ( listen)), also known as an eating show, is an online audiovisual broadcast in which a host consumes various quantities of food while interacting with the audience.
